Who We Are?

Founded in 1984, Al Nahar Group began its business in Sharjah, U.A.E under the alias of Al Nahar Electronics Trading. As the parent company, Al Nahar’s goal was to effectively provide its customers with competitive prices and unparalleled after-sales service.

Three decades later, Al Nahar has grown into established retail and wholesale corporation, operating a chain of stores and showrooms across the United Arab Emirates. With increasing success, Al Nahar today aims to develop its leading subsidiary PLUGnPOINT.

PLUGnPOINT is an e-commerce marketplace that hopes to uphold the legacy of its parent company by becoming the leading digital marketplace in the MENA region. By employing more than 35+ years of market knowledge and experience, PLUGnPOINTs main objective is to provide its customers the highest quality, the best service, and the lowest prices for all their purchases.”

Our Mission

As an e-commerce marketplace, our mission is to instill the values of our parent company and provide our customers with the best online shopping experience. By employing our market knowledge, we hope to create a digital environment that eases the shopping experience and reduces hassles. All while providing the best possible service at your fingertips.

Our Vision

To be a global marketplace, where all customer’s needs will be fulfilled with quality and satisfaction.